Can you really become an expert in your niche by reading a book? You can decide for yourself at the end of this Expert Secrets review.
If you read my or my DotCom Secrets review, you now how a better understanding on the importance of sales funnels in regards to online business. Russell Brunson did a really good job on teaching the big picture of sales funnels.
In his second book, Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice, his goal is to teach you how you can position yourself as an authority in any niche, while building a loving audience along the way. Sounds cool, right?
In my opinion, it’s very cool. And this book is a must-read for every online entrepreneur.
In this Expert Secrets review, I’m gonna take you through some of the most interesting pieces of information from Russell’s second book. Keep reading if you want to find out what I mean
EXPERT SECRETS REVIEW
As I said, this is Russell Brunson’s second book. It’s a follow-up to DotCom Secrets and it is meant to teach people how to become an authority in their niche, or in Russell’s words, “to monetize your passion”.
It was originally published in 2017 and recently revamped for 2020. The main idea of the book is that you need to build a subscriber list, and the best way to do this is to establish yourself as an authority in your field, so that people will know, like and trust you.
Russell tells you with his now well-known storytelling style how he build Clickfunnels and the One Funnel Away Challenge from the ground up.(1)
This book is targeted towards 2 types of entrepreneurs. First, it’s for people who want to sell their own products online. For example, courses, e books, and so on.
Second, it’s for affiliate marketers. If you don’t know what affiliate marketing is, it’s basically selling other people’s products for a commission. This is a great business model, as you don’t need to worry about product creation or customer support.
1ST SECTION: CREATING A MASS MOVEMENT
Russell starts the book by explaining what things mass movements have in common. These are:
- A charismatic leader
- A cause
- A new opportunity
He then reveals the fact that the most profitable markets are wealth, health and relationships. But you probably knew this. You probably also know that these are the most competitive markets.
So, in order to make things easier, you should niche down, because there are hundreds of sub-niches in each market. You need to do this in order to become an authority.(2)
For example, you can become an expert in chatbots and teach people how to use Opesta. You will have a better chance of doing this as opposed to becoming an expert in a broad market like “wealth”, because of the lower level of competition.
As we know, competition dictates the level of difficulty in any market. Keep this in mind whenever you make a business decision.
After you chose a sub-niche, it’s time to create your attractive character. I talked more in-depth about this concept in my DotCom Secrets review.
If you haven’t read that, I would highly recommend you do. But if you’re too lazy, here’s a photo that briefly explains it 🙂
Once you create your attractive character, you will have an easier time starting your mass movement because you will be able to create content more easily. Why? Because you will create it based on your online persona.
2ND SECTION: BELIEF
Russell starts this section with another concept called, “The Domino Effect”. It basically teaches you to focus on only one thing. That thing should be a certain belief that you need to put in your subscriber’s mind in order to start a “domino” of teared down objections that will ultimately transform him into your customer.
After that, he introduces you to “The Epiphany Bridge”. A concept that is meant to connect you to your fanbase.(3)
As you can probably tell, this is meant to make your customer understand the emotional experience you had when you found this new opportunity you are about to introduce him to. If you structure this in the way that Russell explains, your subscribers will have the “epiphany” that you want them to have.
After that, they will get increasingly excited and be more prone to buy from you. This part of the book was very interesting and pleasant to read.
You probably know that storytelling is very powerful and can really increase your conversions. So, how can you become a good storyteller?
It’s actually a very simple process. Just follow Russell’s formula and you will see how easy it is.
I really enjoyed the fact that it’s broken down into a simple framework, so that it takes the guesswork out of the equation.
3RD SECTION: THE STACK
Here, Russell teaches you how to build your Stack Slide. It’s basically a “bonus stack” that you offer your customers.
It is meant to make them feel that it would be absolutely crazy to not buy from you. Here’s an example:
Russell recommends you to use this in order to sell stuff via a webinar. He thinks that it’s the highest converting form of communication with your customers.
Why? Because you record it once and you can play it for months or even years after. It doesn’t really need to be a live webinar.
He then shows you his “Perfect Webinar” formula, which he used to make millions of dollars online. I guess me and you should take notes, right?
You are probably a bit confused. I know i was.
In a nutshell, this is a framework that is meant to take your prospect from the state of interest, all the way up to a state of buying.(4,5)
It’s very interesting. You should check it out.
EXPERT SECRETS PRICING
The book sells on Amazon for $13.56. However, I would rccommend you buy it from Russell’s website for $0 (haha). You just need to pay for shipping, which comes down to $7.95.
You will also be able to buy the audiobook, if you are lazy like me and prefer to listen to it.
Also, you will be able to see the two-step funnel in action.(6)
As you were probably able to tell, I really enjoyed Expert Secrets. Having a tribe of loving subscribers is probably the most powerful thing in business.
You will no longer be dependent on Google or other multi-billion dollar corporation that can take your business away in seconds.
Instead, you will have a fanbase that trusts you. That’s very cool if you think about it.