While out and about, you may have noticed people wearing Adidas shoes. Adidas product testing
is now more important than ever to ensure that customers remain engaged and desire one‘s
Stella McCartney, Jeremy Scott, Yohji Yamamoto, and Raf Simons are among the most popular
designers. The company was founded in 1949 in Germany, but it did not begin producing shoes
until the 1950s. It is now one of the largest sportswear companies in the world.
Adidas is a sportswear company whose brand is synonymous with quality. This is due to the
company's extensive product testing efforts. According to reports, Adidas spends approximately
$14 million per year on product testing.
This money is being used to put products through various tests, including wear and tear. The
team that tests the shoes is large, with more over 20 athletes and 1000 robots. Adidas tests its
products from every angle possible, using both humans and machines.
Adidas' commitment to product testing ensures that any product you purchase is of the best
standard. The company's dedication to innovation also guarantees that its products evolve, so you
can always expect new and exciting designs.
How does this testing carried out?
This product testing programme ensures that all product lines meet and exceed quality and safety standards. Typically, the product testing period lasts six months, during which time the product is tested properly in a variety of conditions.
Lab and field testing are both part of the product testing programme. The product is tested in the
lab under a variety of conditions, including extreme temperatures and high humidity. A series of
stress tests are also performed on the product to make sure that it can withstand this same wear
and tear of each and every day use.
The product is tested in the field under real-world conditions. This involves checking it in a
variety of weather conditions and terrain. Other accessories, such as cell phones, are also tested
with the product.
Adidas has one of the most action-oriented testing programmes in the industry. Adidas tests its
products in the field in addition to rigorous testing on different materials and conditions.
Adidas, for example, sends hundreds of pairs of a new soccer cleats to players all over the world
for feedback. The company then takes player feedback and uses it to enhance the product before
it hits retail stores.
How to Participate in the Adidas Testing Program
If you are an experienced runner with an athletic profile, a fitness enthusiast, or enjoy working
exercising, you understand the importance of having the proper equipment. And what could be
better than getting a chance to try out the newest Adidas products already when they hit the
The good news is that Adidas provides product testing services to anyone who wants to try out
their newest offerings. You can register on Adidas' website. However, in order to apply, you
must meet certain minimum requirements.
Once qualified, all you have to do is complete an online questionnaire. If you're interested in a
product, they'll contact you for more data before sending it to your door.