The rule of 7 is one of the oldest marketing principles. With the changes that we’re seeing today in the market, more and more of these old principles are being obliterated.
However, there are some that stood the test of time and will most likely be part of any entrepreneur’s marketing efforts in the future.
After everything that has happened since the beginning of 2020, more and more business owners realize that there have been massive changes in the way consumers behave. Therefore, it only makes sense for us to change the way we approach marketing.
It’s clear that online marketing is one of the best channels to bring customers in your world. Because that’s where people’s attention is.
You could say that we are actually in the attention grabbing business, and not in the marketing one. The average attention span of people in this decade is only 12 seconds. Meaning that we should act accordingly and take advantage of this.(1)
In regards to B2C sales, this doesn’t really change much. A person who wants to buy a chewing gum, will still have the same behavior as it’s something they do spontaneously.(2)
On the other hand, when it comes to B2B sales, things are a bit different. It has become harder to convert people because of the very short attention span that they have.
It might seem like a disadvantage, but there are a couple of things you can do in order to improve your business game. For example, building sales funnels has become the go-to way that entrepreneurs take in order to adapt to the recent changes in the marketplace.
Not only it’s more efficient, but it’s also more affordable. But that’s a topic for another day.
If you’re here to find out what the Rule of 7 is, as well as how to take advantage of it, you’re in the right place! By the end of this article, you will know exactly what strategies you can implement in order to grow your business and make more sales.
What Is The Marketing Rule Of 7?
The rule of seven states that a customer needs to interact with a brand for 7 times before they make a purchasing decision.
If you think about it, did you ever buy something expensive from a brand that you knew nothing about? It totally make sense for people to be skeptical when making important decisions.
When consumers want to buy a higher priced item, they usually do their research so that they make the right choice. Especially when it comes to online marketing, people are very skeptical as they know there are a lot of disingenuous out there.
That’s why the Rule of 7 makes sense. If a person matches your ideal target audience, that doesn’t mean they will immediately take out their credit card and give you money.(3)
That means you need to constantly follow up with them so that you build more trust. This is why sales funnels are very efficient right now. They automate the process of following up with your leads with very low effort.
How To Capitalize On The Rule Of 7?
Now that you know what the Rule of 7 is and why it works, it’s time to take a look at how you can take advantage of it.
It makes no sense to gather information if you don’t implement it. Therefore, it only makes sense to use the Rule of 7 in order to build a larger audience and grow your business.(4)
Let’s take a look at what steps you need to take in order to do so:
1. Build A Sales Funnel
Not only that building a sales funnel can help you capitalize on the Rule of 7, but it’s also an overall good decision for you to grow your business.
If you build a sales funnel, you will be able to easily collect your leads. You can get your visitor’s email addresses early on in the funnel. People usually do this with a squeeze page, where they get email addresses in exchange of a lead magnet.(5)
Luckily, there are a ton of quality programs out there that allow you to easily automate this process. For example, Kartra makes it very easy for entrepreneurs to build high converting sales funnels and collect leads.
If you’re not building a sales funnel for your business, you’re leaving a lot of money on the table. Not only that you will be able to easily collect email addresses, but you can also create sales pages in order to convert as many people as possible.
2. Follow Up With Your Leads
The most efficient way to build trust and follow up with your leads is email marketing. If you think about it, most people still use email as a way of communication.
Not only that, but they also check their email every day in order to stay up to date with their contacts. Not so long ago, you had to hire a person to work full time on this task. You are smart enough to understand that this was not exactly affordable.
Nowadays, it has become much easier to efficiently market your services or products through email. There are a lot of tools like GetResponse that allow you to automate everything to the point where you can almost set it and forget it.
The best part about it is that it’s also quite cheap to do that. Gone are the days when you had to spend hours on your email in order to get people to buy your stuff.(6)
3. Provide Value
I know this has become a cliché, but it’s true. If you don’t provide value to your audience, you will struggle to make sales.
You will be viewed as an entrepreneur that just cares about his own profit and nothing else. You don’t want to be put in that category, as you will quickly go out of business.
“Value” doesn’t need to be something spectacular that people haven’t seen before. Just do your best to give good information and help your audience.
In one of your emails, you can tell a story about a problem you’ve had that they might have as well. Be as genuine as possible because people really appreciate it.(7)
Also, don’t be scared to tell them to email you back if they have any questions. Not only that your audience will trust you more, but you will also feel like a better human being.
Final Thoughts
The Rule of 7 is one of the oldest marketing principles and definitely stood the test of time. With the short attention span that people have in this decade, it has definitely become harder to make sales.
Learning how to build sales funnel is a must if you want to grow your business and profit in the long run. Also, you will be surprised how fun it becomes once you start getting a hang of it.
I highly recommend taking the One Funnel Away Challenge, as it will teach you from A to Z how to build a profitable funnel for your business. Also, it’s very affordable compared to what you’re getting. You can thank me later.
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Andrew is an entrepreneur and has been in the business game for a couple of years. Read more