The Seinfeld Sequence is probably the most popular email marketing email sequence. If you want to know what it is and why you should consider using it, then you’re in the right place.
In this article, we will go over everything there is to know about this email sequence, as well as how to create one.
What Is A Seinfeld Email Sequence?
As mentioned above, the Seinfeld Sequence is a very popular email campaign. As opposed to the Soap Opera Sequence, this one is made out of a multitude a sequences specifically designed to entertain the reader, as well as make them … like you :).
Why you would want your subscribers to like you? Well, if they don’t like you, then they wouldn’t really be so open when you’re trying to sell them a product, right?
That’s why is crucial to build a long-lasting relationship with them.(1)
Let’s have a look at the different types of sequences that Russell Brunson highlighted in his first book, DotCom Secrets (I highly recommend you read it. You can get it for free here).
As you can see, Russell divides the Seinfeld Sequence into 3 types:
- Educational Style
- Episode Style
- Epiphany style
As a side note, Russell is also the owner of Clickfunnels, the most popular sales funnel builder in the world.
Now let’s have a look at what’s inside each of the types of sequences:
This is probably the most important style of email to master. You need to offer value to your subscribers through maybe the most important aspect in business: education.(2)
Here are some of the things Russell advocates to include in your educational style sequences:
- How To: teach them how to do certain activities related to the things they signed up to your list for.
- Checklists: what tasks do they need to perform? In which order?
- Q & A
This kind of emails should entertain your subscribers and keep them excited while they are waiting for your next email. Kind of like… Seinfeld.(3)
If you are subscribed to Russell Brunson’s email list, then you’re probably familiar with these:
- Story based educational training: The difference between these emails and the ones from the “educational style” is that the story based ones are less serious and can even be funny sometimes.
- What happened today?: include things about your day to day life. Your subscribers should feel that they know you as a friend.
- Controversial email: don’t be scared to spice things up with a little bit of controversy
These types of email should trigger “aha” moments in your the mind of your subscriber. Russell highlights 4 types of such emails:
- Enlightening/thought provoking
- Challenge existing dogma/beliefs
As you can probably tell, all of these different types of emails should form a never-ending story that is meant to engage and entertain your subscribers. Kinda like Seinfeld.
All successful online entrepreneurs use the Seinfeld sequence in their email marketing campaigns.
In most cases, the Seinfeld email sequence is centered around a specific niche, or even a certain product that you are trying to promote or sell.(4)
But that doesn’t mean you need to be an aggressive marketer and send emails that basically sound like “Hey, buy this!”. That usually ends in the subscribers leaving your list.
The key word you need to keep in mind when talking about email marketing, as well as marketing in general is value. If your subscribers don’t get value from you, they will not stick around too much.
My advice is to focus more on the educational style emails, because they typically offer the most value to your subscribers. Think about it: Whose email list are YOU subscribed to? Why did you give them your email in the first place?
Also, don’t neglect the episode style. In my experience, they tend to build the most trust. And if your subscribers don’t trust you, they will not click on your calls to action.
I talked more about building trust in the Soap Opera sequence article. You can check that out if you’re interested.
Also, if you need a reliable email marketing software that delivers your emails in the inbox and has an amazing customer service, I suggest you try GetResponse. I personally use it for a couple of years and don’t intend to switch anytime soon.