A site audit is quite needed if you want to rank higher in Google and get more traffic to your website. It is needed in order to fix technical SEO problems and make your website run faster.
It’s kinda like going to the doctor. Just that this time, the doctor is some kind of robot.
Who knows? Maybe in the future we will have such doctors for humans as well. But for now, let’s stick to the websites.
SEO is easy when we have the right information, as well as tools to help us move up in rankings.(1)
If you’re here to find out if the SEMrush site audit tool is good, then you’re in the right place!
In this article, we will go over everything you need to know about this tool. Also, I’m gonna give you a couple of tips on how to improve your SEO from my own experience.
Let’s jump straight into it.
Table of Contents
WHAT IS SEMRUSH SEO SITE AUDIT TOOL?
ON PAGE SEO CHECKER
SITE AUDIT REPORT
LOG FILE ANALYZER
SEO CONTENT TEMPLATE
FINAL THOUGHTS
WHAT IS SEMRUSH SEO SITE AUDIT TOOL?
The SEMrush site audit tool allows us to see important aspects of our website’s overall health. Also, it gives us useful SEO tips that you might have missed.
The tool allows you to perform technical SEO audits which improve your website speed, which means that your rankings in the search results will improve as well.(2,3)
Why? Because website speed is an important ranking factor that Google takes into consideration. Nobody wants to wait more than a couple of seconds when they’re trying to enter your website.
User experience (UX) is very important in Google’s eyes.(4)
The SEMrush site audit tool has 4 parts to it:
On Page SEO Checker
Site Audit Report
Log File Analyzer
SEO content template
You will be surprised how easy your life becomes when running a successful website when you have access to these tools. It really makes a difference.
ON PAGE SEO CHECKER
On Page SEO is very important, as it allows the search engines to determine what your website is all about.
The SEMrush On Page SEO Checker will give you tips on how to improve your on page SEO. For example, it will give you keywords that you should include in your articles, tips on how to improve your article’s readability or how long you your articles should be.
This is great, as it’s one of the most important ranking factors.(5)
Without your on page being on point, you will most likely struggle to get traffic.
SITE AUDIT REPORT
The site audit tool will allow you to dive deep into the technical aspect of your website. It will tell you what problems need to be fixed and tell you everything you need to know about how to improve your rankings in the search engines.
You will find out what actions you need to take in regards to interlinking, performance, site health and everything else.(6)
It’s really the best SEO tool that I used. Precise and extremely helpful.
LOG FILE ANALYZER
The log file analyzer will give you information on how the search engines view your website. You will need to drag and drop files directly into the tool, which will then analyze how Google interacts with your website once it crawls it.
For example, it will tell you what pages on your blog are crawled most often. You can use this information to create more content like that.(7)
Or, you will find out what errors do the search engines discovers once they crawl your website. You can then go ahead and fix them.
SEO CONTENT TEMPLATE
The SEMrush content template will provide you with tips on how to create SEO friendly content, that will rank high on Google.
This is very useful, as we all know how difficult it is to write content.(8)
With this tool, you will be able to easily create high quality content that will rank on the first page of Google.
You will just need to tell the tool which keywords you want to rank for, and it will give you a high quality template for you to use.
FINAL THOUGHTS
SEMrush is a very respectable company in the SEO space. And the site audit tool makes no exception.
It’s a very useful tool which you will find yourself using a lot. I personally use it quite often, so I stay on top of my game.
I highly recommend checking it out for yourself. I’m sure you will like it.