Email marketing is one of the best ways to start making money online. A Soap Opera Sequence is almost mandatory to have if you decide to go on this route.
Why? Stay tuned! In this article we will go over everything there is to know about this type of email sequence.
WHAT IS A SOAP OPERA SEQUENCE?
It’s a series of automated emails that people receive after they sign up to your email list. It’s usually compiled of 4-5 emails, so it’s not long unlike the Seinfeld Sequence (more on that later)
The whole point of the Soap Opera Sequence is to create an emotional connection between you and the subscribers. Kinda like a real Soap Opera :).
So why would you want to create this connection? The end goal is to warm them up in order to sell them products along the way.(1,2)
Let’s have a look at what a typical Soap Opera Sequence looks like:
This is the exact blueprint that Russell Brunson, one of the most popular marketing experts in the world created.
I highly recommend checking out my review of his latest book, Traffic Secrets. Russell is also the founder of Clickfunnels, the most popular funnel building software in the world.
I guess you already realize the potential that this kind of campaign has. So … how do you create one?
It’s actually not that difficult.(3)
Let’s look at the structure:
DAY #1: SETS THE STAGE
The first email that your subscribers receive is very important. You should make a good first impression.
It should sound kinda like this:
Hey ____ welcome to my list! My name is ____ .
Every day you will receive useful information about ____. You should really check out this ___.
You get the point. Try to get them excited.(4)
DAY #2: HIGH DRAMA – BACKSTORY – WALL
This is where you go into your backstory (who you are and how did you end up here).
You need to finish the email by telling them how you reached a point where you lost all hope.(5)
DAY #3: EPIPHANY
This is where you reveal them your “aha” moment and how it relates to what you’re about to offer them.
Try to make it compelling. It doesn’t cost you anything.(6)
DAY #4: HIDDEN BENEFITS
This is where you tell them some points they might have missed in regards to what you offered them.(7)
DAY #5: URGENCY
People usually don’t take action. So it’s good to entice them with a little bit of urgency.
For example, you can tell them that what you’re offering is limited.
As you can see, it’s really not that difficult to create such a funnel. The good thing is that you just need to write the emails once.(8)
WHY IS THIS TYPE OF EMAIL SEQUENCE IMPORTANT?
OK. Now you know that it’s a good thing to include this type of sequence in your marketing campaigns. But Why?
The answer is quite simple. A very popular saying that I like sounds something like this: People buy from people they know, like and trust.
The Soap Opera Sequence enables you to create trust with your audience. This kind of connection is very difficult to establish through a simple article or video.
After you gain such trust from your subscribers, it’s basically just a matter of time until they buy one of the products that you’re recommending. Think about it.
When was the last time you bought something from someone on the internet? Probably quite recently.(9)
Why did you buy it? That’s right.
Because you trusted them. That’s also why Amazon is so successful. Everyone knows they will not get scammed if they order something from them.
Hopefully, you learned what the soap opera sequence is and why it’s so important for every online business. If you want to learn more about it, I recommend you get the DotCom Secrets Book (it’s free).
If you take anything out of the article you just read is this: email marketing is SUPER important. If you neglect it, know that you are leaving a lot of money on the table.
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